Ducati set a new sales high earlier this month with its 50,000th motorcycle sold this year, over 9,000 more than last year during the same period.
“Reaching the 50,000 bike mark is a huge sales achievement for Ducati,” said Claudio Domenicali, CEO of Ducati Motor Holding. “Growth is not a goal in itself but an indicator of customer satisfaction with regard to both the bikes and the overall quality of our work. It’s a result we’re very proud of, one that rewards our efforts and confirms the soundness of our strategy.”
Ducati looks to build on its success with the launch of nine new models in 2016.