Harley names new CEO

PAR Cycle CanadaPosted on

Harley-Davidson has named Matt Levatich as its new CEO. Levatich will replace current CEO Keith Wandell starting May 1, 2015. 

Levatich has an undergraduate degree in mechanical engineering from Rensselaer Polytechnic Institute, and also a masters degree in engineering management and an MBA from Northwestern University. He joined Harley in 1994 and is currently the COO and president of Harley-Davidson Motor Co. (which is housed under parent company Harley-Davidson, Inc.). 

“It is a great honour to become the next CEO of this iconic company,” Levatich said. “Harley-Davidson is one of the world’s most powerful and revered brands, and through our strategies to provide unrivaled products and experiences for our customers, we aim to extend our reach and work to realize our full potential as a growing global company.”

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