Harley named official motorcycle of Sturgis

PAR Cycle CanadaPosted on

They’ve been kissing cousins forever, but now it’s in writing; Harley-Davidson is the official motorcycle of the Sturgis Motorcycle Rally. 

Sturgis, South Dakota, site of the (in)famous rally, has worked out a deal with H-D making Harley the rally’s official bike until 2090. Yes, you read that correctly – 2090. (Anyone who’s attended the yearly rally will know that Harleys were already and overwhelmingly the ride of choice for rally-goers.) Part of the deal involves the construction of a permanent plaza, dedicated to Harley-Davidson, on Main Street. 

“Harley-Davidson riders have attended the Sturgis Motorcycle Rally for decades,” said Matt Levatich, president of H-D. “This new agreement will help fuel many more years of freedom, independence and rebellion for this iconic gathering.” 

What better way to fuel freedom, independence and rebellion than by signing a contract? 


Here are the dates for The 2024 Motorcycle and Powersport Shows in Canada

Dare to take the next step: discover the world of exploration with the revived KTM 790 ADVENTURE

King of the comebacks: hail the new KTM 890 SMT

No roads, no problem: race anywhere with the KTM 1290 SUPER ADVENTURE S and KTM 1290 SUPER ADVENTURE R

OSET launches all new generation of electric dirt bikes

Beta Motorcycles pairs up with Mitas TERRA FORCE-EF tires for its 2024 Xtrainer enduro bikes