BMW Motorrad Posts All-time Sales Record in 2011

PAR Cycle CanadaPosted on

 

BMW has announced that it sold more motorcycles worldwide in 2011 than ever before in its nearly 90-year history. The German manufacturer reports that it delivered 104,286 units last year, up 6.4% from its 2010 total of 98,047. A lot of people must have been getting two-wheeled Beemers for Christmas, because BMW says that it sold 4,232 motorcycles alone in December, a 12.4% bump over the previous yuletide season. BMW also claims that it increased its over 500 cc segment market share by more than 12% in 2011 (no mention of what that market share is in real terms though).

The news wasn’t so cheery at Husqvarna however, where sales were down 23% over the previous year. BMW’s Italian-based subsidiary delivered 9,286 motorcycles in 2011, versus 12,066 in 2010. Clearly Husqvarna’s new street oriented motorcycle initiative — the Nuda 900 and Strada will hit showrooms this spring — is meant to bolster flagging sales. It will be interesting to see whether the new models make the desired impact.

 

RECENT ARTICLES



adidas Originals and Kawasaki Celebrate the Past, Present, and Future of ZX with Two Collaborative Sneakers


KTM unveils its new SIX DAYS models


SPORTRACKER 05 by Lord Drake Kustoms


“You see a bike”, MV Agusta documentary film now available on major streaming platforms


Husqvarna motorcycles unveils 2023 minicycle motocross range


New Harley-Davidson Nightster model starts a new chapter in the Sportster motorcycle story