BMW Posts Record February Sales

By: Cycle Canada Published on 3 March 2010

Further evidence of the resurgence of European motorcycles in North America. BMW Motorrad Canada is reporting that they achieved an all time February sales record of 70 units, an increase of 46% over the same period in 2009.  Thus far in 2010 the German firm has sold a total of 124 motorcycles in Canada, the announcement states.

“Obviously we are pleased with the February BMW Motorrad sales,” said BMW Group Canada spokesperson Rob Dexter. 

In response to whether the record numbers were comprised mostly of S1000RR sales, Dexter said, “The model sales were a good balance for us and, yes, S1000RR sales were healthy, but by no means dominant, at roughly 15% of the total.

Here’s the model breakdown Dexter gave us for BMW Mottorad’s Canadian February sales.

The S1000RR (as a single model) led the way with 11 units sold. 

The 2010 R1200S/GS/GSA and RT boxer models accounted for 17 units.

The K1300 trio (R/S/GT) accounted for 8 units.

The F800 trio (R/ST/GS) combined for 12 units.

The “650 and under” models accounted for 22 units.

 

 

 

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