BMW Begins 2010 with Record Sales

PAR Cycle CanadaPosted on

Neil Graham’s editorial in the February issue of Cycle Canada, addressed the resurgence of European motorcycles, claiming a dramatic shift in the Canadian marketplace. In the upcoming March issue, Uwe Wachtendorf examines the phenomenon even further, speaking with both European and Japanese manufacturers about their successes and failures.

More evidence that the old world motorcycle is indeed making a comeback, comes in the form of an announcement from BMW Motorrad Canada. The German manufacturer says it sold 54 motorcycles to Canadians in the first month of 2010, their best ever January result and a 170% increase over the same period in 2009. Contributing to this success says BMW is the new S1000RR Superbike, “the single machine that heralds the dawn of a new era,” according to our editor. 

Unfortunately it’s impossible to gauge the full meaning of BMW’s data, as the other manufacturers keep their sales numbers confidential.

 

RECENT ARTICLES



EXPOMOTO Quebec – February 10, 11 and 12, 2023: A section dedicated to more than 200 used vehicles


BMW R100R SCRAMBLER by Lord Drake Kustoms


Indian Motorcycle rental now available on the magical island of Madeira


Harley-Davidson kicks off 120th anniversary with reveal of 2023 motorcycles


Foo Fighters and Green Day to headline Harley-Davidson® Homecoming™ Festival


Product review – Scott Voyager Suit – Affordable protection