Canada’s premier exhibition for on-and off-road enthusiasts returns February 27th to March 1st, presented by Beneva
MARKHAM, Ont. — With an eye towards an exciting 2026 riding season, the Montréal Motorcycle and Powersport Show offers riding enthusiasts and prospective riders a first glimpse at what will be coming to showroom floors and stores this year — the ideal place to get a jump on that next purchase that will be hitting the roads or trails this coming season.
Returning to the Palais des congès de Montréal February 27th to March 1st, the show floor will be buzzing with the latest models of motorcycles, ATVs and side-by-sides, street cruisers and scooters, and all the latest gear and accessories that make riding safe and fun. With a roster of special events and features, the Montréal Motorcycle and Powersport Show, presented by Beneva, offers plenty of excitement, fun and new discoveries for everyone — from the most seasoned rider to the greenest rookie, for all ages and styles.
But this isn’t a place to just come and browse — it’s the perfect place to take the shopping journey from start to finish. Every year, hundreds of customers purchase their new bike, ATV, accessories, apparel, souvenirs and memberships — and so much more — right from the show floor.
“Whether you need some new gear or are looking for a new ride, the Montréal Motorcycle and Powersport Show is the place to start,” says Landon French, President and CEO of Moto Canada. “All of Canada’s leading manufacturers and top badges will be together in one place, making it easy to check out all of the new models that will be rolling into showrooms. This is where riders connect with the community; where they can see what’s new and make confident choices for the year ahead.”
Manufacturers that will be showcasing their newest models at the Montréal Motorcycle and Powersport Show this year are BRP Can-Am, CF Moto, Harley-Davidson Canada, Honda Canada, KTM Group and Husqvarna, Piaggio, Moto Guzzi, Aprilia, Vespa, Suzuki, Triumph and Yamaha and many new manufacturers looking to get a foothold in the Canadian market. Dealers expected to be at the Show include Motos Illimitées, Nadon Sport, BMW Gabriel, Alary Sport, Motoplex, Mathias Sport, Leo HD and more, with retailers ADM Sport and Pete’s Superbike also on hand. Also at the show will be premier distributors Importations Thibault and Motovan.
The Show also offers several special features, including:
- She Rides Night with Chicks & Machines — A great opportunity for motorcycle-curious women to check out what riding culture and motorcycle lifestyle are all about — a great idea for a girls’ night out with prize draws and special buy one-get-one-free ticket prices for women on the Friday night and a draw for a new CF Moto bike.
- The EXPLR Adventure Riding Zone — A showcase of adventure riding vehicles (ADVs), with product displays, information booths and presentations on aspects of ADV riding, from mechanics and safety to travel to getting started as a beginner.
- Stacyc Demos — Introduce the kiddos to two-wheel riding on Stacyc’s innovative ebikes, designed and engineered specifically for children.
- Jordan Szoke Trials — See the 14-time Bridgestone Superbike champion and four-time Canadian trials champion in action, only at the Montréal Motorcycle and Powersport Show.
The 2026 Montréal Motorcycle and Powersport Show will take place February 27th to March 1st at the Palais des congrès de Montréal:
- Friday, February 27: 11:00 a.m. – 9:00 p.m.
- Saturday, February 28: 10:00 a.m. – 7:00 p.m.
- Sunday, March 1: 10:00 a.m. – 5:00 p.m.
For more information, please visit motocanada.com/shows or engage on the socials on Instagram, Facebook or YouTube. To buy tickets, please visit motocanada.com.
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She Rides! at the Montréal Motorcycle and Powersport Show
Exclusive ‘girls’ night’ event empowers women and celebrates confidence and the thrill of riding, presented by Beneva
Friday nights are for the girls — those who ride, and want to ride.
The signature event of opening night at the Montréal Motorcycle and Powersport Show, presented by Beneva, is She Rides Night with Chicks and Machines, a feature that celebrates women who embrace the riding lifestyle, and encourages more women to explore the joy, thrills and excitement of riding motorcycles, ATVs, side-by-sides or scooters.
“Designed as an empowering experience for women riders and those curious about the lifestyle, She Rides offers an inclusive space to explore, connect and celebrate the freedom of two wheels,” says Debby Potter, Vice President, Marketing and Business Development, with Moto Canada (owner of the Montréal Motorcycle and Powersport Show). “She Rides is more than just an event. It’s a movement and a showcase of a vibrant community of riders.”
She Rides is the perfect opportunity to take the first step or the next step in a riding journey — and women can enjoy an exclusive buy-one-get-one-free ticket offer to attend a girls’ night out with a bit of a different twist.
Highlights of the fun, welcoming evening for women riders and moto-curious guests include:
- Community Connections: Meet inspiring female riders, industry leaders and join the conversation about breaking barriers in motorcycling.
- Immersive Experiences: Gear showcases, riding tips and photo stations to capture the moment.
- Event Features: Get the full experience of the riding lifestyle with special event features like the EXPLR Adventure Riding Zone and trials by Canadian Motorsport Hall of Famer Jordan Szoke.
Women are the fastest-growing segment in motorcycling, and She Rides celebrates this surge by creating a space where confidence, independence and community thrive.
“The Montréal Motorcycle and Powersport Show is more than product showcases,” says Potter. “It’s where people discover their next adventure. She Rides is empowering women to embrace the riding lifestyle and make it their own.”
The Montréal Motorcycle and Powersport Show takes place February 27th to March 1st at the Palais des congrès de Montréal. For more information, please visit motocanada.com/shows or engage on the socials on Instagram, Facebook or YouTube. Tickets are now on sale at motocanada.com/shows.
Source: Moto Canada
