DAB Motors unveils the DAB 1 at the Lyon Motor Show: uncompromising electric excellence, the most accomplished motorcycle in its category under €10,000, from €199/month with no down payment.
At the Lyon Motor Show, DAB Motors introduces the DAB 1 and states a clear ambition: to push the limits of less is more and deliver, below €10,000, arguably the most accomplished electric motorcycle on the market.
Two years after the DAB 1α, the inaugural limited-series model, DAB continues its pursuit. Not by simplifying, but by refining.
The DAB 1 is now available to order on the official DAB Motors website here, starting at €9,990, or from €199/month leasing with no down payment. Accessible with a 125 cc license training (L3e-A1 homologation). DAB Motors also offers free home delivery to the first 50 European customers.
Design as a foundation
At DAB, design sits at the core of product development.
The DAB 1 retains the monolithic architecture of the 1α: a compact, almost sculptural silhouette. Every volume serves a function, every line reflects an intention. Expression gives way to mastery. Demonstrative materials such as Alcantara or exposed carbon disappear, along with excessive adjustments in every direction. The DAB 1 now prioritizes accuracy, coherence, and precision.
Less demonstration. More intention.
Elevated quality through engineering and French manufacturing
Integration within Peugeot Motocycles further raises the level of execution: assembly precision, industrial consistency, and perceived quality. Kayaba suspension, a fully redesigned seat, and an adjustable seat height from 800 to 880 mm ensure comfort is not added afterward — it is part of the architecture itself.
Electric hedonism
31 hp peak power. 145 kg. 120 km/h. 395 Nm of torque at the wheel. Up to 150 km of urban range.
Meaning over Mass
DAB Motors promotes a clear approach: “Meaning over Mass.”
Produce less, but produce better. The DAB 1 is manufactured in small batches, allowing continuous product evolution and a level of attention rarely achieved in the motorcycle industry.
The most configurable electric motorcycle in the world
The uniqueness of DAB Motors lies in its ability to make every motorcycle a unique piece.
Thanks to its new DAB online configurator, the DAB 1 becomes a blank canvas: thousands of combinations of colors, finishes, seat options, and equipment allow each owner to create their own interpretation.
No two DAB motorcycles are ever exactly alike.
This bespoke approach has progressively positioned DAB Motors beyond the motorcycle world, at the intersection of design, fashion, and contemporary culture. The brand has notably collaborated with Burberry, while its motorcycles have been adopted by international personalities such as J Balvin, Marcus Rashford, Rosalía, FKA Twigs, and more recently Inoxtag.
The most awarded electric motorcycle
Recognized from the very beginning with the Red Dot Design Award, the Janus de l’Industrie, and the European Design Awards, DAB’s design embodies an approach where aesthetics, engineering, and usability become one. With the DAB 1, DAB Motors does not simply aim to offer a high-performance electric motorcycle.
The brand asserts a vision: a desirable, radical, and sustainable object.
Conclusion
With the DAB 1, DAB Motors reaches a new milestone. An electric motorcycle designed with intention, produced with rigor, and built to last — at the crossroads of design, technology, and contemporary culture.
More accessible, without ever becoming ordinary. More accomplished, without sacrificing its radical identity.
The DAB 1 does not seek to follow the evolution of electric motorcycles. It helps redefine it.
Source : DAB Motors
