Cycle Canada Going Digital

PAR Jean ParéPosted on

The contents rather than the container!

THE DIGITAL ERA… NOBODY ESCAPES!

Everywhere in the media we see that less is written. Always in love with paper, the smell of a freshly printed magazine or an old book found in the library gives me great joy. Hold them in my hands, turn the pages at the pace that suits me, too. Maybe you feel that joy too and see the transformation to digital with an evil eye. I understand. But no matter what you want, each era brings changes. Some are more prominent than others, you may tell me, and you would be right. However, it must be admitted that in publishing, the digital world is becoming a must. We have seen it coming, and whether we like it or not, we have little choice but to open ourselves up to this reality.

It is a fact that most publishers and their clients have struggled in recent years to adapt to this mode of communication, which is in the process of kicking the traditions of the written media community. And yet, it will have to be good. After several months of reflection, the Cycle Canada team has chosen to follow suit. And yes, we turn the page—and no pun intended!

I would like to share with you some of the arguments that have convinced us . . .

The very first is unquestionably that it is an ecoresponsible choice. Paper requires a lot of energy, trees, water, polluting chemicals and transportation. Reducing its use improves the quality of the environment and reduces the cutting of mature trees, as well as the waste and pollution of water. For us, it’s a decision that respects the environmental values we believe in and want to encourage.

In addition, paper is expensive for publishers. It uses up alone most of the resources. And these, with the migration of advertising customers to digital, have forced us to reconsider the way we produce material if we want to continue to offer readers interesting and relevant content.

With paper or not, the essential remains the content, it must be said. It was clear to us during our review that we wanted to continue to offer you quality and diverse content that meets your needs and tastes, regardless of the container!

Several benefits will come from this transformation: lower subscription prices, faster and more secure reception as they are not subject to printing or delivery problems, better photo quality, integrated clickable videos, greater accessibility to your magazine and interactivity, just to name a few.

From now on, you will receive by email a code giving you immediate access to your magazine, or you can download it and use it at the time of your choice… whatever your device is (tablet, smartphone, computer) or where you find us. As simple as that!

Change can be destabilizing, I agree. It takes us out of our habits, our comfort zone. However, it is stimulating and adds a little spice to our daily lives.

Cycle Canada is transforming and improving, and it is with you, faithful readers, that we wish to continue this great adventure. Thank you for your support!

For any questions, suggestions and comments, do not hesitate to contact our customer service representative, Natalie Chagnon, who will be happy to help you (info@editionsjeanrobert.com or at 1 855 965-9494, extension 200).

Thank you for your support and have a good season!!!

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9 thoughts on “Cycle Canada Going Digital

  1. Change is one of the only guarantees in life. Doesn’t mean we have to like it. Why pay for a digital subscription, when most everything is free from the internet. Wishing you all the best moving forward in this endeavor I will truly miss my printed copy of one of the better magazines that I subscribed to for many years. Cheers

  2. It was along time ago…maybe even 40 years or more, at a motorcycle race at Mosport, that a beautiful young woman handed me a two or three page newsprint copy of Cycle Canada. I have faithfully subscribed to your magazine ever since. I have hung in there during the tough times and through many editors and writers. I remember the time when (whether a marketing ploy or not), you begged for advance subscription payments to enable you to stay afloat. I did pay and you survived, much to my delight. I wrote to Mad Max to compliment him on the humourous motocross story about the Scandinavian rider, “Holdit Wideopen”. I laughed until I cried. He wrote me back and invited me to meet him at an upcoming exhibition. Things like that don’t happen any more- sadly.
    I spend a great amount of time staring at a computer screen every day and I do not want to have to do that to read my favorite magazine. I like to read it in bed at night…it often hits me in the face, reminding me to shut off the light.
    Please advise when my subscription ends.
    what is that expression?
    All good things must come to an end!

  3. I have no way to log into digital issues even though my subscription is new. Why was I not told when I opened my subscription that I would not be getting any magazines. Please Email me with what options I have.

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