Triumph reveals new Daytona 660 and exciting new chapter begins

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  • A legendary name reborn for a new generation – the all-new middleweight sport bike leader
  • Thrilling triple-powered sport bike performance – 94 HP peak power and 51 LB-FT peak torque
  • Intuitive, agile sports handling – with all-day riding comfort

Triumph has revealed an all-new triple powered middleweight sport bike for 2024. The Daytona 660 delivers thrilling sport bike performance, a dynamic ride and the highest quality, capability, and specification in its class.

Featuring a significant evolution of the distinctive and unique Triumph 660cc triple engine, now with 94 HP peak power and 51 LB-FT of peak torque, the Daytona 660 provides a smooth, responsive, and linear delivery with the perfect combination of low-down torque, mid-range and top-end power. As well as delivering 17% more power and 9% more torque than the Trident, the Daytona 660 also has a brand-new exhaust, creating an unmistakable sporty soundtrack.

The Daytona 660’s perfectly balanced chassis and intuitive, agile sport bike handling is combined with all-day riding comfort, thanks to high specification equipment including Showa upside down big piston 1.61” (41mm) forks and Showa preload adjustable monoshock RSU. The radial four piston brakes with twin 310mm discs and braided brake lines are paired with Michelin’s new Power 6 tires.

Combined with a 31.88” (810mm) seat height, narrow stand-over and optimized bar and footpeg position, the Daytona 660 delivers an exciting and confidence-inspiring ride.

Ensuring riders always feel in complete control, the Daytona 660 is equipped with rider-focused technology including three riding modes (Sport, Road, and Rain) which optimize throttle response and traction control settings for the conditions, plus there’s a new Emergency Deceleration Warning system that activates the hazard lights to alert other road users during heavy braking.

The unmistakable Daytona design DNA has been reimagined with fresh attitude for an aggressive new stance and clean lines. Distinctive twin LED headlights incorporate a central air intake, and the minimal bodywork emphasizes the athletic profile, ending in a contoured LED taillight. There are three striking color options available, all featuring a bold ‘660’ race-inspired graphic.

As Triumph customers would expect, the Daytona has more than 30 Genuine Triumph Accessories to tailor performance, comfort, style, and practicality.

A 10,000-mile service interval, two-year unlimited mileage warranty and Triumph’s strong residual values contribute to securing a competitive cost of ownership, the lowest in the class.

Steve Sargent, Triumph’s Chief Product Officer said, “The 660 has all the attitude and agility you’d expect from the Daytona name, and brings with it the thrilling, useable, real-world performance, and all-day comfort that riders today are looking for. We are excited by the impact the Daytona 660 is going to have on the growing middleweight sports world.”


The perfect combination of low-down torque, thrilling top-end and unrivalled character, the Daytona’s triple delivers 94 HP at 11,250rpm with a hair-raising 12,650rpm redline. More than 80 percent of its 51 LB-FT of peak torque is available from just 3,125rpm delivering responsive, sporty, and fully usable performance. By blending low-down torque and the tractability of a twin with the free-revving top end performance of an inline four, the engine has a unique triple soundtrack, further enhanced by the new exhaust which features 3 into 1 headers and a compact underslung silencer with stainless steel finisher.

Power is delivered effortlessly through a slick six-speed gearbox and Triumph’s Torque Assist clutch ensures a progressive, light lever action with a span optimized clutch lever for better reach. The clutch design also improves rear wheel control under hard deceleration for smooth, confident corner entry. Triumph’s Shift Assist is available as an accessory fit for fast and effortless clutch-less up and down shifts and even easier riding in town.


The new Daytona 660 benefits from years of race-winning chassis development, and with its lightweight sports frame, top quality Showa 1.61” (41mm) upside down, big-piston front forks and a Showa rear suspension unit, it delivers an easy and agile ride. The rear suspension also features remote preload adjustment for quick set-up alterations.

Lightweight five-spoked cast aluminum wheels keep rotating mass low for even more responsive handling and enhanced suspension performance and Michelin’s new high-specification Power 6 tires are fitted as standard to deliver confident road handling in wet and dry conditions. With twin four-piston radial calipers paired to lightweight 310mm discs and fed by braided lines, plus a Continental ABS modulator, the Daytona 660 has excellent stopping power and braking feel too.


The Daytona 660 features technology that enhances the riding experience and safety.

The ride-by-wire throttle delivers a crisp and precise throttle response and also allows for three riding modes; Sport, Road and Rain. Each mode offers a different throttle response and level of traction control intervention, with Sport mode providing the most reactive throttle response for full-on road rides or track sessions. The traction control system can also be turned off using the instrument menu for riders who prefer complete freedom from electronic intervention.

The multi-functional instruments feature a color TFT screen integrated into a white-on-black LCD display. Compact, and with an uncluttered design, all the rider information is clearly displayed and is easy to read in different light conditions. This neat unit is compatible with the accessory fit My Triumph Connectivity System that enables turn-by-turn navigation plus phone and music interaction. All functions are clearly displayed on the TFT screen and controlled via the switchgear for ease of use while riding.


With racy clip-on bars positioned above the top yoke and pegs placed for the optimum balance of comfort and cornering clearance, the Daytona 660’s natural riding position is perfectly judged to give the feedback needed for dynamic sport riding with space and comfort necessary for long days in the saddle. At lower speeds, the Daytona’s perfectly-weighted controls and light steering give superb control in urban environments.

Split rider and passenger seats, with a rider seat height of 31.88” (810mm) and a narrow stand-over make the Daytona 660 manageable for riders of all sizes, and an accessory low seat is also available, lowering the seat height by .98” (25mm) to just 30.9” (785mm).


There are over 30 Genuine Triumph Accessories available, all engineered alongside the motorcycle, tested to the same high standards, and carrying the same two-year unlimited mileage warranty.

Riders looking for an even more distinctive race paddock style can choose a color-coded seat cowl as well as a range of beautifully engineered billet-machined parts including an oil filler cap, pre-drilled for lock-wiring, paddock stand bobbins, bar end finishers, and a rear brake reservoir.

The My Triumph Connectivity System allows easy and intuitive phone and music operation plus turn-by-turn navigation and is available as an accessory on the Daytona 660. Triumph Shift Assist can also be added, providing clutch-less, full-throttle upshifting and seamless downshifting with auto-blip.

Other additions include heated grips, an under-seat USB socket, and a tire pressure monitoring system (TPMS). A tank bag and tail pack are also available, adding 20 liters of stylish carrying capacity.


The Daytona 660 will start from $9,195 USD and $11,295 CAD, and will be available in dealers from March, 2024



Type Liquid cooled, inline 3-cylinder,12 valve, DOHC, 240° Firing order
Capacity 660cc
Bore 2.91” (74.04mm)
Stroke 2.01” (51.1mm)
Compression 12.05:1
Maximum Power 94 HP (70 kW)(95PS) at 11,250 rpm
Maximum Torque 50.89 LB-FT (69 Nm) @ 8,250 rpm
Fuel System Multipoint sequential electronic fuel injection with electronic throttle control
Exhaust Stainless steel 3 into 1 header system with low single sided stainless steel silencer
Final Drive X-ring chain
Clutch Wet, multi-plate, slip & assist
Gearbox 6 speed


Frame Tubular steel perimeter frame
Swingarm Twin-sided, fabricated steel
Front Wheel Cast aluminum alloy 5 spoke, 17 x 3.5 in
Rear Wheel Cast aluminum alloy 5 spoke, 17 x 5.5 in
Front Tire 120/70 ZR 17
Rear Tire 180/55 ZR 17
Front Suspension Showa 1.61” (41mm) upside down separate function big piston (SFF-BP) forks, 4.33” (110mm) Wheel travel
Rear Suspension Showa monoshock RSU, with preload adjustment, 130mm Wheel travel
Front Brakes Twin 12.2” (310mm) floating discs, 4 piston radial calipers, ABS
Rear Brakes Single 8.66” (220mm) fixed disc, single piston sliding calipers, ABS
Instruments Multi-function instruments with color TFT screen
Length 82” (2083.8mm)
Width (Handlebars) 28.97 (736mm)
Height Without Mirrors 45.08” (1145.2mm)
Seat Height 31.88” (810mm)
Wheelbase 56.12 “ (1425.6mm)
Rake 23.8°
Trail 3.24” (82.3mm)
Wet weight 443lbs (201kg) (@90% fuel volume)
Fuel Tank Capacity 3.7gal (14 liters)
Fuel Consumption 57.6 mpg (4.9litres / 100 km)
CO2 Figures 113 g/km
Emissions Standard EURO 5+
CO2 emissions and fuel consumption data are measured according to regulation 168/2013/EC. Figures for fuel consumption are derived from specific test conditions and are for comparative purposes only. They may not reflect real driving results.
Service interval 10,000 miles (16,000 km) /12 months service interval, whichever comes first

Source: Triumph Motorcycles



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