Harley names new CEO

By: Cycle Canada Published on 6 February 2015

Harley-Davidson has named Matt Levatich as its new CEO. Levatich will replace current CEO Keith Wandell starting May 1, 2015. 

Levatich has an undergraduate degree in mechanical engineering from Rensselaer Polytechnic Institute, and also a masters degree in engineering management and an MBA from Northwestern University. He joined Harley in 1994 and is currently the COO and president of Harley-Davidson Motor Co. (which is housed under parent company Harley-Davidson, Inc.). 

“It is a great honour to become the next CEO of this iconic company,” Levatich said. “Harley-Davidson is one of the world’s most powerful and revered brands, and through our strategies to provide unrivaled products and experiences for our customers, we aim to extend our reach and work to realize our full potential as a growing global company.”

RECENT ARTICLES



Archives – Speed 400 & Scrambler 400X, Triumph tries the small displacement, low cost game


Archives – Falco Airforce Women’s Airy Motorcycle Boots… (…and gentlemen, they’re available for you too!)


Archives – South Africa by Motorcycle – Part Three and Final!


TRIUMPH LAUNCHES NEW TIGER 1200


Bridgestone Launches BATTLAX ADVENTURE A42 Motorcycle Tire


ONE DUCATI, TWO RIDERS, 24 HOURS: SABBA AND BONI SET ANOTHER GUINNESS WORLD RECORD