Erik Buell working with Hero

By: Cycle Canada Published on 22 August 2014

A few years ago Erik Buell’s motorcycles were sold by Harley-Davidson, but now it’s the Indian giant Hero that sells—and makes—motorcycles designed by Buell, and we’ll see them in North America next summer, according to a story in Bloomberg Businessweek.
Bloomberg says Hero will begin exporting four models to the U.S. through Erik Buell Racing, the local distributor. They’ll include a scooter, city bikes, and a small sportbike, and they’ll be cheap, perhaps cheaper than Honda’s CBR300R.
Last summer, Hero MotoCorp, which is India’s largest motorcycle manufacturer, bought 49 percent of EBR, which fed enough money into the U.S. company to enable EBR to upgrade its operations. EBR also consulted with Hero on the design of an electric scooter. The partnership between EBR and Hero will result, says Bloomberg, in cheap, small motorcycles and scooters flooding into the U.S. from India.

RECENT ARTICLES



Rev, Rip, Repeat at the Montréal Motorcycle and Powersport Show


Rev, Rip, Repeat at the Toronto Motorcycle and Powersport Show and She Rides! event


Stay Warm with EWOOL’s PRO+ Heated Vest


TRIUMPH MOTORCYCLES LAUNCHES 2026 UNLEASHED DEALER TOUR


TRIUMPH INTRODUCES MAJOR 2026 UPDATES TO TRIDENT 660 AND TIGER SPORT 660


Go the distance: The 2026 Yamaha Ténéré 700 World Raid