CHARTING TRIUMPH’S OFF-ROAD JOURNEY FROM CONCEPT TO CHAMPIONSHIP-WINNING REALITY
- Deep-dive series takes viewers behind the scenes at Triumph, with key insights from Ricky Carmichael, Iván Cervantes, Jonny Walker, Jordon Smith, and Mikkel Haarup
- Chronicling the brand’s incredible journey from its first collaborations to championship success
- First ALL IN episode already live on Triumph’s YouTube channel
Triumph Motorcycles launches its first documentary series, ALL IN, a four-part program chronicling the brand’s journey onto the global off‑road motorsport stage.
The first episode of ALL IN is now live on Triumph’s YouTube channel, with the three more episodes releasing in October, November, and December. Featuring interviews with Steve Sargent, Ian Kimber, Rod Lopusnak, Ivan Cervantes and Ricky Carmichael, the first episode details the company’s decision to enter the off-road arena, behind the scenes development of the bikes, the impact of the launch on the industry, and the start of the grueling journey into the most fiercely contested race series.
The four-part series showcases Triumph’s ambitious plans to bring an entirely new and highly competitive contender to the Supercross, Motocross, Enduro, and Cross Country championships, documenting the determination and resolve required to transform Triumph’s significant motorsport investment into world‑class products and credible championship wins. While highlighting Triumph off-road achievements in an incredibly short period of time, ALL IN also shows how it will continue elevating every aspect of its off‑road performance and capabilities.
Ian Kimber – Head of Global Racing Programs, Triumph Motorcycles
“The ALL IN series shows the passion and pride we put into this project. When we started the project in 2018, we knew we had the racing DNA and the engineering caliber to succeed, and that’s why we went all in, forging partnerships, developing testing programs, and building a bespoke dealer network for a completely new range Motocross and Enduro bikes.
“Triumph’s move into Supercross, Motocross, Enduro, and Cross-Country championships, opened the doors on a new chapter in top-tier off-road racing. The ALL IN series highlights our journey so far and how we will continue to hone every aspect of our off-road programs. The journey has only just begun, but we are committed to being at the forefront of off-road racing.”
ALL IN Broadcast
The series will be available to watch at https://www.triumphmotorcycles.com/motorcycles/off-road or on YouTube.
Episode 1: ALL IN – Without Compromise
It began with a vision: There was a long-term strategic commitment built on heritage, ambition, and belief in the competitive edge that Triumph could bring to the off-road world.
Episode 2: ALL IN – Winning Mindset
Racing validates everything: with insights from Guillem Farres and Camden McLellan, this episode focuses on the challenges as well as the breakthrough victories, podiums, and global credibility Triumph earned in the Motocross, Supercross and MX2 World Championships.
Episode 3: ALL IN – Beyond Limits
Built to conquer every challenge: Enduro heroes Paul Edmondson and Jonny Walker highlight how Triumph’s enduro program demonstrated the outstanding capability of its new contender and its consistent ability to conquer the harshest Enduro GP, Super Enduro and Extreme Enduro conditions.
Episode 4: ALL IN – Commitment to Performance
Everything Triumph has achieved so far is only the foundation: This episode depicts how Triumph’s off-road journey to date is just the beginning and how its unerring focus on research and development, testing, engineering, and long-term investment will ensure it continues to perform at the very pinnacle off off-road motorsport.
Source : Triumph
