A Partnership Built on Real Riders and American Craftsmanship
Public Reveal in Mitchell, South Dakota Kicks Off the 19th Annual Palace City Pre-Sturgis Party, Featuring a Community Ride, All-Day Open House and Live Redferrin Concert at the Corn Palace
MITCHELL, SD July 21, 2026 – Indian® Motorcycle has again partnered with Klock Werks, continuing a collaborative 12 year history that includes past builds created in celebration of Jack Daniel’s® Tennessee Whiskey. The team is now set to design and launch a one-of-a-kind custom Indian Challenger® built for country artist Redferrin. The reveal takes place Thursday, August 6 at 4:00 p.m. in Klock Werks’ main shop in Mitchell, South Dakota, with members of the public invited to watch from the shop floor and second-level mezzanine. The custom paint by Mickey Harris of Menno, SD leads the design efforts and tribute to Jack Daniel’s legacy.
Following the debut, riders are invited to join a community ride departing Klock Werks and ending downtown on Main Street, kicking off the 19th Annual Palace City Pre-Sturgis Party. Redferrin, known for hits including “Jack and Diet Coke” and “Just Like Johnny,” will close out the evening with a live outdoor concert at the Corn Palace Plaza stage from 8:00 to 9:30 p.m.
There are activities for the whole family from 5-10pm with Quick Draw exhibit, 301 Rodz car show, Shifter Crew motorcycle show, Kids Zone, Strider Bike demos, Food Trucks, LFG 1904 Biker Games, Mechanical Bull, Two Rivers vintage tractors, and three stunt shows by Rob at One Wheel Revolution. Something for all ages!
Klock Werks will host an open house throughout the day, with doors opening at 8:00 a.m. and kickstands up at 4:00 p.m. for the ride downtown. The public is invited to be part of the full day, beginning with their acclaimed morning meeting where the team gathers to share wins, compliments, reflections and prayers before they start the day and the Sturgis rally week.
“The camaraderie that is Sturgis, starts as people travel from across the nation to gather in Mitchell and celebrate community. These activities the folks at Jack Daniel’s and so many volunteers organize are a treat. Making friends and memories is the key to its long running success. We are grateful to everyone who comes out and plays a part in welcoming the motorcycle community to our great city.” exclaimed Brian Klock President of Klock Werks. “For many it really has become part of their traditions”
Source: Klock Werks
