Long-term commitment reinforces growth of Canada’s premier motorcycle road racing series
Hamilton, ON – The Bridgestone Canadian Superbike Championship (CSBK) is proud to announce that Bridgestone has signed a two-year extension as the series’ Title Sponsor and Official Spec Tire Supplier, securing the partnership through the 2028 season.
The extension continues one of the most important partnerships in Canadian motorcycle racing, with Bridgestone remaining at the forefront of the country’s premier national road racing championship. Since joining the series as title sponsor, Bridgestone has played a key role in elevating competition, supporting competitors, and strengthening the championship’s continued growth.
As part of the renewed agreement, Bridgestone will continue supplying spec racing tires for the national championship while providing technical support to competitors. The partnership ensures Canada’s top riders will continue competing on world-class racing tires while benefiting from Bridgestone’s extensive experience at the highest levels of motorcycle racing.
“This extension is a tremendous vote of confidence in the direction of the championship,” said Ross Millson, Owner of the Bridgestone Canadian Superbike Championship. “Bridgestone has been an outstanding partner both on and off the racetrack. Their commitment to innovation, competition, and the Canadian motorcycle community has helped us continue building a stronger national series. We’re excited to continue growing the series together through 2028.”
“Bridgestone is proud to continue supporting motorcycle road racing in Canada as title sponsor of the Canadian Superbike Championship,” said Jim Dowell, National Sales & Racing Manager, Motorcycle Tires, Bridgestone Americas. “The championship provides the perfect environment to showcase our racing technology while supporting Canada’s top riders and teams. We look forward to building on the success of this partnership over the next two seasons.”
The renewed partnership comes as the Bridgestone Canadian Superbike Championship continues to experience significant momentum, with expanding manufacturer participation, increasing fan engagement, enhanced digital coverage, and growing commercial partnerships.
Source: CSBK
