Importations Thibault and BS Battery renew their partnership with the Bridgestone CSBK series for the 2024 season

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Importations Thibault and BS Battery are pleased to officially announce the renewal of their partnership with the Bridgestone Canadian Superbike Championship for the 2024 season. After a successful collaboration in 2023 and 2022, BS Battery will continue its role as the sponsor of the Pole Position Award, honouring the top competitors in the series for a third consecutive year.

The BS Battery Pole Position Award remains a prestigious symbol within the racing community, recognizing the Pro Superbike rider who achieves the fastest qualifying lap at each championship event. The upcoming year promises unparalleled levels of competition, with the country’s best riders racing for victory.

BS Battery is a major player in the original equipment and replacement parts market, offering an extensive range of batteries with all the technologies available for all powersports applications.

Benjamin Sebban, General Manager of BS Battery, expresses satisfaction with the continuation of this collaboration: “We are delighted to renew our partnership with Importations Thibault and to once again support the Bridgestone CSBK series. This association provides us with an ideal platform to showcase our products to a wider audience and engage in conversation with the racing community. We are confident that the upcoming season will be a resounding success and look forward to seeing the champions emerge.”

Dave Oakley, Director of Business Development at Importations Thibault, shares this enthusiasm for the continuation of this alliance: “We are pleased to extend our partnership with BS Battery for another year. We take pride in contributing to this exceptional series of races and supporting the powersport community. Our commitment to quality and excellence remains at the heart of our actions, and we are confident that this collaboration will continue to enhance the experience for spectators and participants.”

The BS Battery Pole Position Award is just one aspect of Importations Thibault and BS Battery’s enduring commitment to motorcycle racing in Canada. As the start of the Bridgestone CSBK season approaches, fans and riders can anticipate another exciting year filled with competition and thrills.

Main picture: Bridgestone CSBK champion Ben Young (center) also took home the BS Battery Pole Position Championship in 2023 after earning the highest qualifying points tally across the season. [Photo: Rob O’Brien/CSBK]



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