PIERER E-BIKES to become PIERER New Mobily, launching third bicycle brand in North America

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PIERER New Mobility North America, Inc., formerly known as PIERER E-Bikes North America, announces its ongoing commitment and investment into the bicycle industry with a full scope of bicycle and e-bicycle products set to arrive in North America later this month. Expanding its portfolio with new brands and appealing new products, PIERER New Mobility includes the integration of FELT Bicycles, the well-known Husqvarna E-Bicycle brand, and the exciting debut of GASGAS Bicycles to the North American market.

Through its unique brands, PIERER New Mobility offers a wide range of bicycle products, spanning across multiple bicycle product segments – both electric and analog. FELT bicycles will continue to focus on high-performance bicycles, with plans to expand its racing platform to cover other growing two-wheel segments. Featuring the all-new carbon frame Mountain Cross category, the Husqvarna E-bike lineup presents the next chapter of its journey with new kinematics and features across all model segments for 2023. With four key model categories encompassing 11 unique models focused on the market demand in North America, GASGAS Bicycles in 2023 boasts a thrilling new lineup of E-MTB products with the engineered-to-excite G Light Trail 3.0.

John Hinz, CEO, PIERER New Mobility North America, Inc.: “PIERER E-Bikes North America will be rebranded as PIERER New Mobility North America, Inc. The name change reflects the successful continuation of development within the bicycle business, which goes far beyond e-bikes. Our ongoing dedication toward this growing segment of business is further reinforced through the investment into the FELT brand and development of the next generation of Husqvarna e-bike products, in addition to the excitement of bringing a new brand to the market with GASGAS Bicycles.”

PIERER New Mobility brands will be sold in authorized bicycle dealers in 2023, staying true to the company’s unmatched commitment to brick-and-mortar retail partners.

Source: PIERER New Mobility


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