Harley taking LiveWire on tour

By Cycle CanadaPosted on

If you attended any of The Motorcycle Shows across Canada this winter you likely saw Harley-Davidson’s much-hyped Project LiveWire electric motorcycle. But come spring, Harley will be taking the roadshow even further – and for some, closer to home – with its Project LiveWire Experience Tour. 

A 13-stop North American tour, which kicks off in April, is slated for the U.S. and Canada. Demo rides will be available at select H-D dealerships, though exactly when and where has not yet been announced. (Keep an eye on projectlivewire.harley-davidson.com if you’re interested in attending.) In all, events in eight countries on three continents are included in the tour.

“Project LiveWire has reset expectations about what a Harley-Davidson motorcycle can be,” said Mark-Hans Richer, chief marketing officer for H-D. “The first phase of the Project LiveWire Experience tour provided valuable feedback about the features and experience riders expect from an electric Harley-Davidson motorcycle. This year we’re expanding that experience to a global audience to gain even deeper insights from riders to help us shape the future direction of this exciting technology.”

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