The Energica Motor Company, Italian manufacturer of the Energica Ego electric superbike, is entering the Canadian market. W.C. Distributing of Heisler, Alberta, is the first Canadian dealer for the Energica brand.
Canada is just the latest in an expanding sphere of countries targeted by Energica, with more dealers in Switzerland, Germany, and the United States also announced this year.
“Developing a sales network adds value to the project,” said Livia Cevolini, CEO of Energica. “Energica [was] born with a double approach – an Italian one, full of ‘Made in Italy’ that made us known in all the world, and am American one, with an open-minded vision that allows us to create strong partnerships. Energica dealers are our partners: we are going to build a successful global brand with them.”